Our Purpose

18 Holes. All red numbers. That's 18RED.

18RED, founded in 2010, is a global lifestyle brand inspired by golf culture and the outdoor lifestyle. We want you to live in the products we create - giving you the comfort, style, and confidence you demand.

Our Mission drives us. We celebrate and pursue dreams with relentless drive and focus - and push beyond our limits.

Standing on the peak doesn’t define who we are. The journey getting there does. We invite you to join us and Go All In.